Role Timings: 9:00 AM - 5:00 PM
Duration of Placement: 3 Months
Stipend: AED 1,500 per month
Location: iD Office, 13 - 4 Sheikh Rashid Bin Saeed Al Maktoum St - Free Zone - Al Rashidiya 1 – Ajman, UAE
Commencement Date: ASAP
Job Description:
Launching a new product—especially in the clean label space—requires strong consumer validation and real-world testing. This internship gives hands-on experience in end-to-end product development, from understanding consumer behaviour to testing hypotheses in-market. Over 3–4 months, the intern will conduct primary research, identify opportunities, and implement small-scale tests to validate recommendations for new product variants and communication strategies.
Scope of Work
- Conduct primary research with pre-defined sample size of UAE consumers to understand clean label perceptions, usage, and decision drivers
- Map current market offerings and identify white-space opportunities
- Distill 3–5 actionable insights on product variants, claims, and usage occasions
- Develop hypotheses for product features, communication, or positioning
- Design and implement small-scale tests (digital, in-store, or social) to validate hypotheses
- Present results and recommendations to the brand team for potential launch decisions
KPIs
- Completion of primary research within sample size and timeline
- Number and clarity of actionable insights delivered
- Successful implementation and evaluation of at least one test of a product or communication hypothesis
- Adoption potential of recommendations by the brand team
Deliverables
A final recommendation deck outlining the product opportunity, tested hypotheses, and clear launch direction.
Key Learning Outcomes
- Understanding of NPD process in foods
- Translating consumer insight into testable hypotheses and real-world implementation
- Practical exposure to testing, iteration, and decision-making"
Kindly note only applications submitted via this Expression of Interest form will be considered for the opportunity.