Kindly note only applications submitted via this Expression of Interest form will be considered for the opportunity. Please find the details for the role below.
Job Type: Permanent
Commencement Date: ASAP
Duration of Placement: Full-time
Salary: AED 3,000- AED 5,000
Languages: English
Minimum Qualification: Any PG/UG course
Job Description:
We are looking for a dynamic Social Media & Marketing Specialist who is also a confident Content Creator. This is not just a scheduler role — we need someone who can create, strategize, manage, and execute digital content and brand campaigns across platforms. If you understand how to make fragrance and wellness desirable on-screen, online, and on shelves — this is your moment.
Key Responsibilities:
1. Social Media & Content Creation
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Lead Siyate’s social media presence on Instagram, TikTok, and LinkedIn.
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Film, create, and edit original video/photo content including reels, transitions, tutorials, and UGC-style storytelling.
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Be comfortable on-camera and also directing talent when needed.
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Build and maintain a monthly content calendar with planned campaigns, product drops, and key moments.
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Engage with our community, handle DMs/comments, and identify opportunities for brand visibility
2. Marketing & Digital Strategy
- Develop and execute digital marketing campaigns across platforms (emailers, social ads, collaborations, etc.)
- Coordinate with designers and ops team to ensure marketing and branding is consistent across packaging, website, and content.
- Handle product launches, influencer seeding plans, and retail marketing needs.
- Track and report performance metrics with clear insights and actions.
- Collaborate with cross-functional teams (PR, design, retail, ops) to bring brand campaigns to life both online and offline
3. PR, Influencer & Brand Collaborations
- Lead PR strategy and media outreach to gain local and global editorial coverage.
- Build influencer relationships — focusing on genuine creative collaborations, not just gifting.
- Curate and pitch cross-brand partnerships (travel, fashion, luxury hospitality, cultural events).
- Work closely with the founder to align collaborations with Siyate’s long-term positioning.
- Stay updated on beauty/fragrance trends, consumer behavior, and content innovations
Requirements:
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2–4 years of experience in social media, digital marketing, or content creation (beauty/fragrance/wellness is highly preferred)
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A portfolio or social media links showcasing content you’ve filmed, edited, or appeared in.
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Strong understanding of digital platforms, short-form video trends, and performance-based content.
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Confident in front of the camera, skilled behind it — you understand aesthetic, mood, storytelling, and branding.
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Proficiency in tools like Canva, CapCut, Adobe Suite, Meta Ads, Klaviyo, Google Analytics.
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Proactive, detail-oriented, and passionate about luxury, beauty, and wellness.
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Bonus: Experience in Middle Eastern markets or luxury product storytelling