Express Your Interest: Digital Marketing Executive at Al Serkal Group (UAE Nationals Only) Logo
  • Express Your Interest: Digital Marketing Executive at Al Serkal Group (UAE Nationals Only)

  • Kindly note only applications submitted via this Expression of Interest form will be considered for the opportunity. Please find the details for the role below.

     

    Job Type: Permanent

    Commencement Date: ASAP

    Duration of Placement: 2 Years

    Role Timings: Full-time Hours

    Salary: 8,000 -  10,000 AED per month

    Languages: English/Arabic

    Minimum Qualification: Bachelor's Degree

     Job Description: 

    • Plans and executes all web, SEO/SEM, database marketing, email
    • Create contents for the website & social media
    • Design creatives (Graphic Design) for the website & social media.
    • Designs, builds, and maintains our social media presence.
    • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
    •  Identifies trends and insights and optimizes spend and performance based on the insights.
    • Brainstorms new and creative growth strategies through digital marketing.
    • Plans, executes, and measures experiments and conversion tests.
    • Collaborates with internal teams to create landing pages and optimize user experience.
    • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    • Identifies critical conversion points, drop off points, and optimizes user funnels.
    • Collaborates with agencies and other vendor partners.
    • Provides thought leadership and perspective for adoption where appropriate.

     

    Requirements:

    • Digital Marketing Fundamentals: Should have a basic understanding of digital marketing concepts like SEO, PPC, email marketing, social media marketing, content marketing, and mobile marketing.
    • Analytics and Reporting: Should be able to analyze website traffic, social media engagement, and other marketing metrics using tools like Google Analytics and provide insights to optimize marketing campaigns.
    • Content Creation: Should be able to create engaging and persuasive content, including blog posts, social media updates, email newsletters, and video content.
    • Campaign Management: Should be able to plan, execute and manage marketing campaigns across multiple channels to achieve the desired results.
    • Search Engine Optimization (SEO): Should have a basic understanding of SEO principles and how to optimize content to improve search engine rankings.
    • Paid Advertising: Should have knowledge of various paid advertising channels like Google Ads, Facebook Ads, and LinkedIn Ads and how to create and optimize ad campaigns.
    • Social Media Management: Should have knowledge of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and how to create and manage social media campaigns.
    • Marketing Automation: Should have knowledge of marketing automation tools like Hubspot, Marketo, and how to create and manage automated email campaigns.
    • User Experience: Should understand user experience design principles and how to create a seamless user experience across different digital channels.
    • Marketing Strategy: Should have the ability to develop and implement a digital marketing strategy aligned with the overall business objectives.
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